Making impact is what drives me. I thrive in an autonomous, flexible and ambitious environment where effective communication and trust are at the foundation. My identity as a Digital, UX and design expert is grounded in a capacity for cognitive empathy and a deep interest in how people connect through verbal and visual communication.
Experience
Projects Completed
Happy Users
Designing without research is like jumping into a taxi and saying nothing but 'Drive'. Dare to be naive and ask why. Why? Why, why.
If a picture is worth 1000 words, a prototype is worth 1000 meetings. Test, and pay attention to what users do, not what they say.
Start small and simple, then iterate. If you find an element of the UI that needs instruction, redesign it.
Implement and keep measuring. Always aim for scalable and maintainable products. Never stop learning and iterating.
Just a grasp of recent projects I have been working on, focusing on a part or the entire UX design process.
UI-UX DESIGN
Refine the uniform design language of ASML throughout all apps of the app Factory.
UI-UX DESIGN
Make your home sustainable whilst avoiding the paper jungle.
UI-UX DESIGN
Using artifical intelligence to find answers to common skin conditions.
UI-UX DESIGN
Easy configurable plant care for those lacking a green thumb.
UI-UX DESIGN
One place to find your medical history, doctor’s appointments and invoices.
“Brenda will take you by the hand in finding practical solutions for complex issues. She knows how to collaborate with- and explain to developers why each pixel has been given a place and how this affects and improves the functionality and the usability of a user interface.”